The twelfth episode of the OMET TV web series hosted Laura Della Torre who explained how the embossing of Tissue products is today a technologically advanced process that can provide an effective competitive advantage to manufacturers.
Twenty minutes of the show flew by. Laura talked about the importance of embossing for the tissue sector, its characteristics, the different technologies and engravings that can be made on cylinders and about the new market trends.
After a historical excursus on the evolution of the tissue market and its impact on people’s daily lives, Laura virtually opened our EMBOSS department doors. She illustrated the complexity of the processes involved in manufacturing an embossing cylinder and how, even before its production, the Research & Development phase is strategic.
It is in fact the pattern, whether decorative or geometric, that has a direct impact on the technical-functional and marketing characteristics of an item sold and placed on the shelf. Microscopic details can determine the success or failure of a tissue product and skilled workmanship affects its performance and directly influences its service life. She also talked about sustainability and the latest solutions introduced to anticipate market demand for eco-friendly solutions. The theme of innovation and how essential this is to keeping up with the times was also discussed in depth, without failing to specify that deep technical know-how is a fundamental requirement.
She also talked about sustainability and the latest solutions introduced to anticipate market demand for eco-friendly solutions; she discussed the theme of innovation and how essential this is to keeping up with the times, without failing to specify that deep technical know-how is a fundamental requirement.
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