It is in fact the pattern, whether decorative or geometric, that has a direct impact on the technical-functional and marketing characteristics of an item sold and placed on the shelf. Microscopic details can determine the success or failure of a tissue product and skilled workmanship affects its performance and directly influences its service life. She also talked about sustainability and the latest solutions introduced to anticipate market demand for eco-friendly solutions. The theme of innovation and how essential this is to keeping up with the times was also discussed in depth, without failing to specify that deep technical know-how is a fundamental requirement.

She also talked about sustainability and the latest solutions introduced to anticipate market demand for eco-friendly solutions; she discussed  the theme of innovation and how essential this is to keeping up with the times, without failing to specify that deep technical know-how is a fundamental requirement.